The Burma Shave Story

Burma Shave

A struggling family business came up with a new product, a brushless shaving cream, hoping to turn things around. Still they were on the verge of failure. Then a new marketing gimmick turns things around and gave millions of drivers something to read. Today I have the story of Bruma Shave!

And, as a added bonus, the story of the New England Confectionery Company (NECCO)

Listen the this fantastic podcast here:

Click here to be taken to the CSICON’s Coffee with Jeff page

Thanks for listening! You are the best!

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