A struggling family business came up with a new product, a brushless shaving cream, hoping to turn things around. Still they were on the verge of failure. Then a new marketing gimmick turns things around and gave millions of drivers something to read. Today I have the story of Bruma Shave!
And, as a added bonus, the story of the New England Confectionery Company (NECCO)
Listen the this fantastic podcast here:
Thanks for listening! You are the best!